Skip The Line
The Moose Knuckles Fall / Winter ’23 campaign presents a series of interconnected stories illustrating the joys of the urban experience through our creative community, bringing our outerwear to life as seen on the spectacle of the streets. The collection draws inspiration from the calm yet unforgiving conditions of the frigid Canadian tundra and the electrifying energy of the concrete jungle, creating a dynamic union of these seemingly opposing landscapes. We invite you to step into our world, and skip the line.
An archetypal figure of our world due to her unapologetic and authentic approach, legendary Canadian music artist Alanis Morissette is the face of the campaign. Alanis holds the proverbial torch for the next generation of Moose Knuckles creatives.
A color palette of earthy and icy neutrals inspired by the arctic clash against bold pops of primary colors including construction worker-esque yellow, orange, and cobalt, juxtaposing the urban with the rural throughout the collection.
“I am very happy to be working with a brand that understands the importance of raw and visceral expression being brought to the world. Moose Knuckles lives by this commitment and honors it in their designs."
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